At the moment, Swagbucks' mobile app is pretty flimsy. Davis, who has experience with mobile from his time at the helm of both Fandango and Shopzilla, says a large percentage of the money will go into beefing up the company's mobile features, including the uses of taget notifications.
Swagbucks currently has 10 million unique users, and Gorowitz says the site sees around 4 million uniques a month. Last year's revenue was $53 million, according to the company.
Shopping is by far the fastest way to earn rewards – stick solely to the company's search feature, and it will probably take "two weeks or more" to earn a $5 gift card, according to Gorowitz. Most retailers provide somewhere between one and four Swag Bucks per dollar spent. (As a point of reference, 450 Swag Bucks will get you a $5 Amazon gift card). The company takes a percentage of the purchase amount, passing on a portion of the cut to consumers in the form of rebates
Swagbucks.
"When an advertiser shows appreciation by giving back to the consumer through us, it inspires loyalty," Gorowitz says. "It decreases friction between them."
